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Selection and estimation of premises |
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Before to search for a premise under a beauty salon, to build and create it, it is necessary for owner (head) to answer the most important question: «Who the future clients of this beauty salon?» Frequent error of times of deficiency of the offer in the market of services of the industry of beauty: «we serve all clients. We work for all. All at us it will be good.» It is the serious miscalculation. The growing competition leads to that
Nonprofessionally to work all it is more difficult and more difficult.
Why all begins with this question? Yes it is very simple.
Each certain category of clients has the features:
• requirements for those or other technologies and services;
• requirements to level of the equipment and cosmetic means;
• requirements to level of service and experts;
• requirements to a site, parking presence and so forth;
• requirements to kinds of marketing communications.
Now in more details about importance of these points.
At various people various representations about a beauty salon and wishes to a set of services. For example, different services are necessary for men and women. Requirements to services at business-vumen and the women who are in charge of housekeeping (distinction on speed of rendering of services and an order of their granting) also differ. For first one of the basic criteria speed of rendering of services and their integrated approach is. For short time to have time to make it is more. For the women having a free time, at visiting of a beauty salon it is more important to spend time in a similar way (to make toilet, communicate, take pleasure in visiting, etc.).
Specification of requirements of clients will help to create with salon technological zones on services, for example, имиджевые, leaving on the person, leaving on a body, релаксационные, etc., technological projects help to define volume of the necessary equipment.
Remember that for different categories of clients salons of various classes are created. In equipment of beauty salons the equipment, cosmetic means of unequal price categories is applied. Their correct use allows to choose the balanced price policy who will be accepted by clients. The true price policy allows to plan return of investment investments accurately.
The control over selection of variants of premises by agency under the real estate and a premise express estimation under placing of a beauty salon with departure of the expert on object.
Departure of the expert on object and premise check on conformity to its legislative norms and requirements (СЭС, Fire inspection), shown to beauty salons.
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