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Main  Spa The industry of Spa |
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The industry of Spa |
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The industry of Spa worries the present boom. In Russia growth of this segment of the market of beauty has begun rather recently, therefore exact data about a market condition do not exist. However in the West explosive growth of interest to Spa is observed last 10 years. According to experts, the Russian market of Spa with some backlog repeats market development in the West. So to predict, that with this branch at us it will be easy: to look at those tendencies which were showed in development of Spa-INDUSTRY the leading countries of the world, several years ago enough. In the United States, according to FO Plog Reaserch for 2003, 21 % of the population use services of Spa. Thus the average client visits Spa twice a year. The greatest popularity at Americans use Day-SPA (on them it was necessary more half of clients), Spas-HOTELS and resorts, medical Spas and natural СПА.Самая demanded procedure of Spas-CENTERS – massage go trace, this service was chosen by 70 % interrogated. The second place the manicure and a pedicure have divided, procedures for the person and steam baths. In the Old World the Great Britain has appeared the leader in sphere of Spa. According to Allegra Strategies incomes of Spa of procedures grow on 11 % year, and quantity of the institutions, rendering such services – on 8 %. The Principal cause of growth of the market, according to experts, an intense way of life of British: Spa helps them to remove, on the one hand, stress and to correct health after overloads on work, with another – to take pleasure. As shows research, clients get used to Spa, having visited it once, they cannot give up to themselves in this pleasure any more: about two thirds of visitors of the centres of beauty began to visit them more often, than earlier, the majority of clients uses salons and Spas-CENTERS twice a month. Research has allowed to define and the basic criteria on which basis visitors choose this or that Spa. On the first place there was a convenience of a site of an institution, and the factor second for importance – good mutual relations between the personnel and clients.
Spa-ASSOCIATION
In advancement and popularisation of Spa two large international organisations all over the world are engaged. The first, European association of Spa (ESPA), has been created in 1995 by two leading European Spas-UNIONS: British BSF and German DBV. Along with it in the European market French association FITEC actively operates. These organisations develop standards of training in the field of Spa, spend conferences and seminars for an exchange of experience, lobby interests of Spa in the national governments and European Union bodies. The second large international association of Spa, ISPA, has been created in 1991 in the USA. Unlike ESPA which, first of all, unites doctors and researchers, ISPA represents basically interests of managers, owners of Spas-ENTERPRISES and manufacturers of the equipment.
The world centres of Spa
Iceland became one of the largest centres of Spa of the industry. It is promoted by a unique environment of the country: in territory of small island thousand thermal sources are scattered. The first Spa-CLINIC has opened in Iceland only in 1955, today in Reykjavic there is more than Spa per capita, than in any other city of the world. Besides bathing in thermal sources, in Iceland it is possible to take baths from a volcanic dirt. The majority of mineral sources are located under open air and have temperature from 37 to 42°С so they can use all year long. One more large world Spa-CENTER – the USA. In America concept Sveh-SpA has received development: huge improving complexes which unite under the roof of Spa, beauty salons, the sports centres, beauty clinics. Today in the USA is more such 200 Spas.
In Asia the leader of Spa long time there was Japan. It was promoted also by a favorable environment (in country territory it is located more than 2000 thermal sources), and national culture: bathing in sources is an ancient Japanese tradition. However, in the early nineties the XX-th centuries a superiority palm tree were intercepted by Thailand: in 1993 in this country three large Spas-RESORTS have opened, schools of Thai massage have actively started to develop, mass preparation of experts in the field of Spa has begun. After Thailand the fashion to Spa has captured also other countries of Southeast Asia.
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